Get found in search with seo
No other online advertising is as powerful as showing up as the #1 recommended result when potential customers are actively searching to buy your products and services.
here's how seo works to get you customers
SEO Strategy from the ground up
Your website looks awesome. I bet if a customer found your website they’d love it.
But no customer is ever gonna find your website in search unless the search robots think your site looks awesome, too.
How your customer sees your website:
How the search bots that decide if you show up in search sees websites:
You have to satisfy the search robots first.
Sure, it’s the customers who buy from you, but the search robot decides if the customer ever gets to see you in the first place.
Most businesses don’t look as great to search engine robots because they don’t know what they’re looking for.
There are ways to add code to your website that specify exactly how you want to show up in search. It’s called Technical SEO.
Start with technical SEO to "translate" your website for the search robots.
Technical seo includes
Without technical SEO the search engine won’t understand your website very well.
That means they’re more likely to recommend your competitors instead of you when someone is trying to find where to buy your services.
Without the solid foundation of technical SEO, other types of SEO don’t work!
No amount of content creation or backlink building will get you to the top of search if the robots don’t understand what your website sells or who you sell to.
Still have questions?
we have answers
Backlinks don’t work without technical SEO.
They might but if they do it will be temporary.
If you build your house on sand it won’t last when the tides come in.
Meaning if you don’t make sure your website is set up the way the search engine robots want, then as soon as the algorithm gets updated you can (and probably will) lose your rankings completely.
We don’t limit keywords. We’ll optimize your website for 1 topic per page.
Topics usually have anywhere from 3 to 100 potential keywords. It really depends on your industry.
An example of a topic might be residential roofer. We’ll cover keywords like roof repair, roof replacement, roofing contractor, local roofer, and so on.
I can say that we cover each topic fully and comprehensively to make sure that no matter how customers are searching, they’ll find your site. And when they do, all the information they need is readily available.
We calculate the price per page. However, most companies have more pages than they need.
We typically include the homepage and each unique service pages.
About pages, contact us pages, testimonial pages, and portfolio pages, don’t “count” as pages.
Blogs and e-commerce products are at a reduced per-page rate.
seo reviews from our past clients
Off-Page SEO helps your business stay at the top
Once the search engine robots know who your business helps and how & when to display your site in search, it’s time for off-page SEO.
Search engines decide which businesses to show in their results based on how useful and popular their website is. One way they decide that is the number of different websites that link to yours.
We’ll find high quality websites willing to link to you that pass our strict 23 point quality control checklist! Some of the things we require are:
- Humans actually use the site that links to you
- The sites are genuinely relevant to your business
- The sites are active and not abandoned
- Search engines know the link exists
- Absolutely 100% ZERO spam
- None of the websites are part of our blacklist
And with all of the new content your business offers, you’ll be able to start showing up for a lot more keywords!
show up on page one at spot one and stay there for hundreds of keywords!
Off-Page seo includes
We’ll already have optimized all your core pages for keywords customers use when they’re ready to buy. But there are so many more out there.
Ongoing SEO allows your business to show up for more than just the standard “industry near me” keywords.
It unlocks hundreds of other keywords – like questions customers search for when they’re getting ready to buy.
And it positions your business front and center as the authority, so once those questions are answered they can take the next steps: buy from you!
common off-page seo questions
We’ll get 5 to 90 links a month – it depends on your business! There’s a lot to consider when getting backlinks (that’s why we have a 23-point quality control checklist!)
If your website doesn’t already have backlinks, we’re not going to start at 90 a month. We want to get links to your website at a natural pace.
And not every industry needs a lot of backlinks… highly competitive real estate websites need a lot more than local mechanics.
Don’t worry, we won’t keep it a surprise. We’re totally transparent and will tell you up front how many links we’ll be building for your particular project.
Yes, we’ll continue to update and optimize your Google My Business (GMB) listing so you can show up in maps and in organic search results.
We’ll post to your GMB profile weekly. Any photos you send us during the week will be uploaded to your GMB profile as well.
Prices are based on how competitive your market is. Our prices vary because each industry and market is different.
The cost is determined by how much content we’ll need to write and how many links you’ll need to get placed on the first page.
You’ll see improvements in a minimum of 3 months.
But if you really want your business to show up you should be prepared to commit to at least one year.
Don’t know where to start?
Start with technical SEO so search engines understand your website and displays your business attractively.
Then get ongoing SEO so your website outshines your competition and shows up ahead of the other guys.
And get technical maintenance when you’re dominating the search results and want to stay at the top.